This seems to decrease as the follower count skyrockets until reaching the celebrity level (1.6%). Almost half (47.3%) of influencers are micro-influencers with 5,000-20,000 followers on their biggest social media platform. Nano-influencers with fewer than 5,000 followers have the highest engagement rates (5%). Micro and nano-influencer collaborations: Smaller influencers offer more authenticity and engagement at a lower cost, making them an attractive option for brands.Zero-click content: Native content that requires no user action is prioritized by social media algorithms, making zero-click content a smart strategy.Niche communities: Brands should build and nurture niche communities around shared interests, providing value and forming strong connections with leads and customers.Viral songs and sounds: Brands can capitalize on trending sounds or create their own, as demonstrated by HBO’s negroni sbagliato #houseofthedragon drink phenomenon.66% of consumers report short-form video to be the most engaging type of social media content in 2022, up from 50% in 2020. Short-form video dominance: Short-form video is set to be the star of social media strategies in 2023, with TikTok leading the charge and other platforms vying for a piece of the action.Ĭonsumers consider short-form videos to be 2.5 times more engaging than long-form videos.Brands as creators: As algorithms prioritize engagement, brands must adopt a more creative and engaging approach to content creation.Prabhakar Raghavan, SVP of Google Knowledge & Information In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. TikTok SEO: With Gen Zers turning to TikTok for search, marketers should optimize their content for TikTok’s search results pages, improving visibility on TikTok and… ultimately Google, too.From TikTok SEO to the Metaverse, Creatopy created this infographic, 10 Social Media Trends for 2023, to illustrate the trends that will shape your social media strategy. 10 Social Media Trends For 2023Īs social media continues to evolve, brands need to adapt their strategies to stay ahead of the game. As social media trends and user behavior continue to evolve, businesses that stay agile and adapt their strategies to capitalize on these changes will be better positioned to succeed in an increasingly competitive landscape. This allows organizations to optimize their marketing strategies and allocate their resources more efficiently.Ĭonsidering these factors, it’s evident that social media sales and marketing will continue to grow as organizations recognize the importance of leveraging these platforms to reach and engage their target audience, drive sales, and foster brand loyalty. Improved targeting and analytics: Social media platforms offer sophisticated targeting options and analytics tools, enabling businesses to reach specific audience segments and measure the success of their campaigns.Influencer marketing: Many organizations have embraced influencer marketing as a cost-effective and authentic way to reach their target audience, partnering with micro and nano influencers to promote their products and services.Emergence of new platforms and formats: The rise of platforms like TikTok and the popularity of short-form video content have created new opportunities for marketers to engage audiences and generate sales.These features have made social media an essential part of the customer journey, from product discovery to purchase. Shift towards social commerce: Platforms like Instagram, Facebook, and Pinterest have introduced shopping features that enable users to discover and purchase products directly within the apps.This helps organizations create brand loyalty, increase customer retention, and drive sales. Focus on customer engagement and personalization: Social media platforms allow businesses to interact directly with customers, provide personalized content, and foster relationships.Increasing social media usage: With more people using social media worldwide, businesses see these platforms as crucial channels to reach and engage their target audience.Some factors contributing to this growth include: The number of social media users around the world grew by 137 million over the past 12 months. There are 4.76 billion social media users in the world today – equivalent to 59.4 percent of the world’s total population. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing.
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